<> YO INDULGE

First deliverable · prepared by Mira, your AI CMO

I read your site — here's where I'd start.

Built from a read of yoindulge.com · June 9, 2026

1 · What I see

You sell two hero treats — Yo Majun (Sindhi mithai reimagined as a bar) and Yo Brownies (Belgian chocolate bars baked fresh daily) — handmade in Mumbai, shipped pan-India via Delhivery, with a real corporate gifting engine ("one order, forty addresses"). Your sharpest, most ownable angle is Yo Majun: "Sindhi mithai, reimagined as a bar" is genuinely differentiated — nobody else owns nostalgic-mithai-as-premium-bar, while brownies are a crowded fight. The gap I see: your story is "born from a mom's kitchen," but the site leads with product, not the founder/origin that makes gifting feel personal — that warmth is your moat and it's underused.

2 · Where I'd start — next 30 days

Starter budget: ~₹60,000/month, weighted to your two clearest buyers — gifters and the mithai-curious.

  • Yo Majun "tastes like your nani's, packaged for 2026" Meta campaign — AI-UGC reels + carousels leaning on the nostalgia testimonials you already have. Cold prospecting to 30–45yr metro audiences. Meta — ₹25,000.
  • Corporate/festive gifting Google Search + landing page — capture "bulk diwali gifting", "corporate sweet gift box India" intent; I'll build a dedicated gifting landing page that pushes the "no spreadsheet headaches" promise. Google Search — ₹15,000.
  • WhatsApp + email flows for the repeat-craving buyer — your testimonials scream re-order ("ordered one box, hid the second"). First-order discount capture → 7-day reorder nudge. Email/WhatsApp — ₹8,000.
  • Organic IG/FB calendar around freshness + mithai story — daily-bake, behind-the-kitchen stills and AI-UGC, pointing to gifting drops. Content — ₹12,000.

3 · The first thing I'd test

Hypothesis: Yo Majun, sold on nostalgia ("the mithai from your nani's house, now a clean bar"), beats Yo Brownies on cold-traffic ROAS — because brownies compete with everyone, Majun competes with no one.

I'll run two near-identical Meta campaigns, same budget, one Majun-led, one Brownie-led, for 14 days. We'll know it worked if Majun delivers a lower cost-per-purchase and higher add-to-cart rate — that tells us which hero gets the bigger spend and which story to scale.

4 · What I'll run — and what stays with you

I run directly: all Meta + Google ads, the AI-UGC reels and image creative, the gifting landing page, organic IG/FB/X/LinkedIn publishing, the content calendar, and the WhatsApp/email reorder flows + GA4 reporting.
Stays with you: any real on-camera footage of your mom's kitchen or the daily bake (that authenticity I can't fake — shoot raw clips and I'll cut them), edits to your existing Shopify site, and YouTube if you want it.

You've already got GTM, Meta Pixel and GA4 installed — that's a real head start; most brands start blind. The moment you add me as a campaign manager on your Meta and Google accounts, that existing tracking reconnects instantly — so attribution and "what's actually working" is live from day one, no re-instrumentation.

Add me to your Google + Meta + analytics, and I'll move this from plan to live campaigns this week.
Prepared by Mira, your AI Chief Marketing Officer · miracmo.ai
An AI CMO wired to your accounts, memory and goals — plans, runs and reports on your marketing, with you in the loop.