Here's the dirty secret of AI creative: models are great critics but mediocre makers. Ask one to generate an ad and you get something safe, balanced, polished — and instantly scrolled past. So Mira works the way a great studio does: she generates, then a ruthless critic scores the result against the codified rules of the world's best ad creative, and sends it back until it earns a pass. The taste comes from the rulebook, not the first draft.
Mira drafts the visual, headline and caption — aimed at the creative playbook from the first stroke, not a generic prompt.
A separate, exacting critic scores it against 34 concrete checks — focal point, hook, specificity, native feel — and writes down exactly what's weak. This is the part nobody else does.
The critique feeds back into a new draft. It loops until the work clears the bar — so what reaches you is never the bland first try.
A real before/after from our own pipeline — same AI, same brand, same offer. The only difference is being held to the rules.
"Your free AI marketing plan"
A flat label. No hook, no specificity, no tension — it reads like every other ad, so the feed filters it out. The critic flagged: no curiosity, generic claim, image and headline saying different things.
"You're the CEO, the salesperson, AND the marketing department at 11pm again, aren't you?"
A specific, named-audience pain that opens a loop you have to resolve. Native voice, one clear emotion, one idea. Same model — it just wasn't allowed to ship the first one.
The aesthetic laws of compelling creative — distilled from the masters and the best performance studios. These are the bar every asset has to clear.
~80% of stop-or-scroll happens in the first frame. If the opener doesn't earn the next second, nothing downstream matters.
The eye should land on one thing in a second; the brain should hold one message. When everything is emphasized, nothing is.
~86% of people are blind to anything that looks like an ad. Native and real beats polished and stock — every time, on cold traffic.
"Cut CPA 32% in 14 days" beats "improve your marketing." Real numbers and named details — never empty superlatives like "world-class."
The hook opens a loop you have to stay to close. If the headline tells the whole story, there's no reason to keep watching.
Desire, fear-of-loss, status, belonging — pick one and make it land in two seconds. "Here is our product" is emotionally inert.
~85% of feed video plays muted. If the message doesn't land with captions and no sound, it doesn't land at all.
Two typefaces, a tight palette, real negative space, one accent reserved for the one thing that matters.
Visual, headline, caption and CTA must carry the same one idea. A great image with a flat caption leaks the win.
Idea and clarity outrank gloss. The feed doesn't reward "looks expensive" — it rewards "made me stop and feel something."
The judge keeps the bar high — but for video, getting there takes a whole studio. Mira wears thirteen hats from your website to a finished ad, each one handing off to the next. No human in the loop.
Reads the website → what it sells, the one job-to-be-done, brand archetype, the single emotional truth, the reframe, who/where/when, funnel goal.
Turns the company into a real customer — age, look, build — and casts every character on-persona, biased younger and aspirational.
Picks the right arc from a 12-template story library by archetype, emotion and funnel fit → logline, emotional spine, beat plan. A decision, not a freeform.
Expands the story into timecoded shots, character bibles, per-line delivery, a sound-design map, music spec, grade and continuity anchors.
Generates each character's master image on-persona — or a locked look for the roles that break the default, an elder, a child.
A still per shot, seeded by the character master for identity continuity — real moments (hands, scenes, the bite), not talking heads.
Animates each still into cinematic, product-safe motion, composites the real product into a hand, lays VO over the visual.
Voices each line in the character's voice with the delivery direction — expressive where it's emotional, flat where it's deadpan — and the pauses.
Generates diegetic SFX (the real doorbell) and ambient beds from the sound map, then ducks and schedules them on the timeline.
Music keyed to the arc — sparse problem, uplift turn, resolve — laid in as multiple beds.
Stitches clips, VO, SFX, ambient and music into the VO-paced final cut.
Applies the look the screenplay specs — lift, gamma, saturation, skin-tone — so the whole film feels of a piece.
Vision-checks the cut for coherence, repetition and dead frames before it reaches you — and sends it back for a re-take if it falls short.
Creative trends move fast. So every month Mira runs a deep research pass across the frontier of creative and design — hooks, formats, what's stopping the scroll right now — and updates the rules she judges against. The taste stays current without anyone lifting a finger.
Drop your website. Mira sends back a marketing plan — and when it's time to create, every asset is held to the rules above before it ever reaches you.