These aren't our opinions. They're the distilled laws of world-class advertising — the same principles a great human CMO would charge you lakhs to apply. Mira runs every campaign on them. We publish them in full because we follow them — and because most ad budgets are lost for breaking exactly these rules.
Cross-cutting truths that hold across every channel and budget. When a clever tactic conflicts with one of these, the law wins.
Last-click ROAS is a flattering lie. Holdout tests routinely show 20–40% of the conversions an ad gets "credit" for would have happened with zero spend. Mira measures real lift, not vanity attribution.
Clicks, CTR and impressions are traps — CTR drives only ~4% of ROI and buys clickbait traffic that never converts. Mira optimizes to the deepest revenue event she can attach: a qualified signup, an activation, a sale.
"127 founders like you" outperforms "10,000+ customers." "78% saw results in two weeks" beats "works fast." Every claim Mira writes is concrete, quantified, and paired with proof — because ~42% of buyers bounce on claims with no evidence.
Every impatient edit resets the algorithm's learning and discards the budget you already paid to train it. Mira scales winners +20% every few days — she doesn't yank the wheel mid-learning. Impatience is the #1 self-inflicted waste.
If customers churn, more ad spend just churns them faster — a growth engine on a leaky product runs backwards. Retention gates acquisition. Mira won't pour budget into a funnel that doesn't hold.
Scaling paid before product-market fit is the #1 way startups die. Mira starts with the audiences and proof you already have, generates real signal, and pours fuel on paid only once something is genuinely working.
Your ad only lands relative to the 2–3 options on the buyer's shortlist — including "do nothing," which wins 40–60% of B2B deals. Positioning for everyone resonates with no one. Mira aims at one buyer, sharply.
Peeking at a test until it "looks significant" turns a 5% error rate into 20–30%+, and underpowered tests inflate a true 5% lift into a phantom 30%. Mira sets the bar before the test runs and won't crown a winner statistics can't defend.
Creative drives ~80% of paid-social performance; media buying ~20%. The asset you feed the algorithm is the targeting. Mira wins with a portfolio of genuinely distinct angles and ruthless exclusions — not hand-tuned interest boxes.
Habitual discounting trains customers to wait for the markdown and quietly eats the margin retention depends on. Mira builds value, bundles and loyalty first — and reaches for a discount last, not reflexively.
The expensive mistakes she's pre-warned against — the ones that quietly drain most ad accounts.
Marketing changes. So every month Mira runs a deep research pass across the frontier of marketing science — paid, creative, positioning, retention, experimentation — and updates her own rules. What you're reading is never more than 30 days old. Most agencies are still running 2019's playbook; Mira refreshes hers while you sleep.
Drop your website. Mira reads it and sends back a real marketing plan — audience, first campaign, copy and channel — built on exactly the laws above. Free, no call.